6 Benefits Of Blogging For Your Business. Getting your brand noticed online can be a lot of hard work, there’s social media, SEO strategies and mailing lists to name a few things that need addressing. But in addition to this did you know that blogging can be a great way to boost your online presence and promote your business?
Even if you are not a talented writer, crafting a blog post doesn’t need to be a difficult task and many businesses are now hiring writers to do the job for them, creating top quality content that puts their brand at the forefront of their industry.
According to Lyfe Marketing, businesses who blog are set to bring in eight times as much website traffic and three times as many leads as brands who do not blog. Furthermore, marketing costs are drastically reduced because your blog will do a lot of the hard work for you, in fact, it is believed that as much as 60%
of your marketing outlays will be erased thanks to starting a blog. But what are the other benefits of blogging for your business? In this article, we are going to explore just some of the advantages you can expect to achieve by starting a blog.
6 Benefits Of Blogging For Your Business
There has been some speculation over recent years that blogging is not as effective as it once was – but that is only the case if it isn’t being done correctly. Businesses who create SEO friendly, quality blog posts are booming and there are so many advantages to including a blog in your marketing strategy.
1 Gain Trust From Your Audience
It’s easy to start an online fishing business, for example, selling fishing equipment, bait and other related items. But in truth, anyone could do this by sourcing products and putting them up for sale. That’s great, and if you’re successful, you stand to make a nice little income, especially in a specific niche like angling. However, if you wanted to take a business like this to the next level, adding a blog to your website not only allows you to demonstrate your expertise on your niche but as a result of this, builds up trust from your audience. If they can see that you know what you are talking about, they are much more likely to engage
with the brand and spend their hard-earned money with you.
2 SEO Is Boosted
SEO can be hard work – ensuring you have effective long-tail keywords, using the right HTML tags and creating quality content. The latter can be easily done through blogging and what’s more, this will boost your SEO and therefore your online presence.
Google and other search engines are always looking to display new, interesting and relevant content, therefore, blogging gives you the opportunity to constantly create fresh content. Unlike a simple sales website, your blog can give an insight into your product, tips and advice, as well as general information and this will all become indexed on those search engines.
3 Grow Your Business/Client Relationship
In days gone by, brands were almost like unreachable God’s, before the dawn of the internet, customers had it difficult to connect with a brand. But this has all changed, in a few clicks, clients are able to reach out to any brand they choose and get a response in an instant. This is great for business as it allows the organic growth of business/client relationships but another great way to do this is through blogging.
Your blog posts give you a chance to show your customers the brands personality, your personality. Some businesses even opt to create posts that introduce members of the team, putting a face to the brand and giving it a much more human feel.
4 Improve Your Audience’s User Experience
Is there anything more frustrating than being continually bombarded with sales pitches and a call to action that is so aggressive it makes the great white shark look tame? Nothing will put customers off more than pushy advertising, but blogging is a way of demonstrating what your brand is capable of and displaying your wares without being ‘in your face.
The overall user experience of your website will be vastly improved by opting for light-hearted, gentle approaches to engaging with your audience and this will likely translate into more leads.
5 Create Shareable Content
There is little doubt that you want to get your brand noticed amongst a wider audience and in order to do this, you must be creating content that can be shared.[Read Tips For A Successful Blog]
It’s not very often that people will share product posts unless it’s something that they feel is relevant to everyone they know – but a ‘how-to’ blog post or a post that offers advice or entertainment can be completely different. As your audience engages with your posts, they are likely to share them across their own social
media platforms, reaching out to an entirely new potential audience and further growing your business.
6 Gather Customer Feedback
It’s good business sense to have an area of your website where clients can leave reviews and whilst a dedicated page for this is essential, blogging provides your customers with another way to offer feedback on your products and services.
Not only this, but it allows for public interaction with clients which gives the brand the opportunity to demonstrate how they handle customers complaints or compliments, once again building trust and relationships.
There are several ways to effectively market your business, build customer relations and improve your SEO, none quite as effective as blogging yet it may come as a surprise to learn that many businesses still haven’t jumped on the blogging bandwagon.
Brands can reap a lot of benefits from blogging such as those mentioned above and whether you have extensive experience at creating attention-grabbing blog posts or you need a little outside help, one thing is for sure – blog posts for your business can only mean good things in the future.
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