Why You Should Be Using Tailwind for Pinterest Scheduling, If you ask any blogger, small business or even a large corporation, they will tell you that Pinterest is the social media platform that guarantees a consistent stream of relevant traffic to your website. For this reason, it is little wonder that so many website owners are relying on the platform to deliver quality traffic and, ultimately drive sales.
In this article, we are going to be looking at why Pinterest is so good for business as well as how the Tailwind scheduling tool is the business tool of the moment.
What Makes Pinterest So Good For Business?
There are four main social media platforms – Facebook, Instagram, Twitter and Pinterest, all of these have their benefits but Pinterest stands out from the crowd when it comes to internet marketing. This is because all the other social media networks are designed to keep their users on their platforms. Pinterest on the other hand is more a visual search engine.
For the most part, unless you’re a global corporation, the other social media platforms rely on having people follow you to engage with your content – yes hashtags can be useful but nowhere near so as posting content on Pinterest. Unlike other social media sites, Pinterest doesn’t require an account to be following you to display your posts. But there are many more reasons why Pinterest should be your preferred marketing platform.
- According to a recent survey, as many as 67% of people who use Pinterest will consult their boards before making an online purchase, if your content has been saved, this has the potential to drive traffic to your site.
- Pinterest users tend to be slightly older, between the ages of 30-50 and generally have a higher household income. This could translate into more sale for your online business.
- With a wealth of business tools and advance analytics, the platform offers users the chance to monitor what is doing well, what the emerging trends are and where they need to up their game.
- Pinterest users are actively looking to engage with brands. unlike other social media platforms, Pinners frequently use the platform to seek inspiration before taking on a new project.
Why You Should Be Using Tailwind For Pinterest Scheduling
Tailwind can be used for both Instagram and Pinterest, and for the latter, brings about some real benefits. What’s more, if you haven’t started with it as yet, they offer a pretty decent free trial which allows you to schedule or post 100 pins giving you a clear idea of how the tool works before you part with any of your hard-earned cash. That being said, we are pretty confident that once you get a feel for it, you’ll come to rely on tailwind for much of your social media marketing. Let’s take a look at some of the reasons why Tailwind is the tool you should be using to schedule your pins.
Many of the scheduling and marketing tools currently available require you to have a hefty knowledge of how to operate them but this isn’t the case with Tailwind. The tool has been designed to make using it a breeze. With no complicated processes, you can quickly and efficiently schedule hundreds of Pins within minutes, leaving you free to get on with other aspects of your business.
Post At The Right Time
Tailwind gives you the freedom to reach the right audience by using its smart scheduling feature. There are certain days or times of day that Pinterest users are more active, what does this mean for your business? If you post at the right time, your content will be put in front of a larger, more relevant audience.
However, knowing when to do this yourself requires A LOT of research and trial and error, this is eliminated when using the scheduling tool since Tailwind is pre-programmed to know exactly the right time to post your Pins.
It’s one thing to post Pins and hope that they drive traffic to your website, it’s another to actually know how they have performed. the beauty of the Tailwind scheduling tool is that you are given clear data as to how your Pins have performed and which ones are successful. In addition, you are able to see which Pins have not performed as well, giving you the opportunity to amend your marketing strategy.
Schedule Multiple Pins
As we have already mentioned, the user-friendly Tailwind app allows you to easily schedule Pins and one of the most notable ways in which the tool will benefit your business is the ability to schedule a week or months worth of Pins all in one session. This takes away the stressful and time-consuming task of having to
Pin every day.
Pin To Multiple Boards
Each Pin you schedule can be shared to multiple boards and even broken down into lists. What’s more, whenyou do this, you have the ability to stagger the posts so that the same content isn’t shared to all boards at once. This perfectly demonstrates how versatile the Tailwind tool really is.
Track Your Links
Nothing will drive away followers and potential traffic quite like spams or faulty links. However, this need not be an issue when using Tailwind’s scheduling tool since it will automatically scan for spam links and alert you if and when it finds them. This means that you will be pinning quality and reliable content.
Pinterest has developed into one of the most effective sales marketing tools that are available on the internet with an impressive 5% of all traffic referrals coming from the platform. That being said, with so many brands vying for the attention of Pinners, it can be easy to become lost in a sea of irrelevant Pins. This is where the Tailwind scheduler comes into its own. With many advantages such as the ability to schedule multiple Pins and an analytics dashboard that is second to none, it is little wonder that Tailwind is fast becoming one of the most sought after marketing tools today…….[ READ MORE ON TAILWIND]
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