E-mail automation is one of the most prominent tool that has actually been aiding organisations fulfill their advertising and marketing objectives when it comes to electronic advertising. I this article we will take a closer look at how GetResponse can help your new business succeed in a competitive market.
WHY EMAIL MARKETING?
Email is unarguably one of the most effective channels for marketing almost any online business. In one study by the DMA (Data & Marketing Association) it was found that for every $1 spent on email marketing, it produced a return of $38.00. That is an incredible Return on Investment, which is unmatched by virtually any other marketing method.
Here we’ll look at why email marketing is able to produce such fantastic returns on your marketing spend. We’ll also show you how to use the marketing platform GetResponse to launch your online business.
So why is email marketing so powerful?
Some of the key reasons why email marketing is so effective include:
- Perhaps the most important reason to use email marketing is that customers actually prefer it.
- Customers will have chosen to sign up for your business’s email marketing communications or newsletter. As such they want to receive those emails because it is a topic they have indicated they are interested in.
- It is also a relatively unintrusive form of communication that gives the customer a lot of control.
- If you are using a sophisticated platform like GetResponse then you can produce highly targeted and personalized emails.
- With emails from GetResponse, you don’t have to put the same marketing communication in front of all of your readers.
- You can segment your email list based on their specific interests and demographic details. As a consequence, you can send them emails which include only information and sales offers which are relevant to that person.·
- Reach a large audience instantly. Imagine being able to reach thousands or even tens of thousands of potential buyers instantly. With one email you can reach a huge audience with the touch of a button.
- Email is permission based,unlike many other forms of marketing
Email marketing automation software enables you to create marketing sequences once and then have them delivered on autopilot to potential customers. For example, when people sign-up to your email newsletter you can send them a sequence of emails that educate them about your products and services.
It’s relatively low cost. Compared to most other forms of marketing email is incredibly cost-effective. That’s why email marketing can produce such a high return on investment. If you are running an online business from home on a limited budget, then email marketing is for you.
How to use GetResponse to market your online business.
In order to market your online business, you will need access to an email marketing platform. There are several different options, but one of the most cost-effective and user-friendly is GetResponse. GetResponse has all of the functionality and features you need to market your online business.
Create automated or one-off email marketing campaigns
With GetRepsonse you can create either automated or one-off email marketing campaigns. This means you can use GetResponse to create a weekly or monthly newsletter for your online business. But, you can also use it to create automated email sequences that deliver your marketing communications at predetermined intervales to potential customers.
Predesigned marketing templates
GetRepsonse is perfect for at-home online business owners, because of its large collection of predesigned marketing templates. This include emails, sign-up forms, landing pages, and sales pages. Essentially, it’s everything you need to produce a high converting sales funnel.
In order to get customers into your email marketing funnel, you first need a way of driving traffic to your landing pages. GetResponse provides tools to quickly create banners and videos that you can use to launch advertising campaigns on Facebook.
Engage leads with webinars
Alongside email marketing, webinars are one of the most effective ways of converting prospects into buying customers. With a webinar you have the complete attention of your target customers about a topic that they are interested in. Unlike any other email marketing platform, GetResponse provides integrated webinar functionality.
Email is an incredibly effective way for any online business to engage with their target customers. GetResponse simplifies marketing using email. But, unlike most other email marketing platforms, it also includes a powerful suite of marketing tools that enable you to generate traffic, engage with prospects and convert them into customers.
Email Marketing will grow your business faster than any other marketing medium!
I use and recommend GetResponse. Hope this was a helpful article about how getresponse can help your new business
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Disclosure: I am an affiliate of GetResponse,and will receive a commission if you sign up through my referral link. This is at no additional cost to you.