Big Data

Big Data

by: Chad Sherman
Big Data is a concept that gets thrown around a lot these days, but what exactly is big data and what does it mean for our future as a society.
Big data is essentially a compilation of extremely large aggregate data sets that reveal patterns, trends, etc. about whatever the topic may be. These data sets are becoming increasingly emphasized by consumers, companies, and social media curators themselves to do a variety of marketing and other business based activities.
For many future careers, big data has a huge positive impact. For those going into development, internet marketing, data analysis, etc.. These fields are directly effected by the growing bank of big data and the use of it to not only market to consumers, but the behind the scenes aspects of it as well and the programming algorithms needed to compile and sort all of this data into what it is.

Designing at Scale

Designing at Scale

Chad Sherman

In the TED talk video embedded below, Margaret Stewart, a UX Designer that has worked for FB, YouTube, and other social media giants, explains exactly what the concept of ¬†“designing at scale” entails. Designing at scale essentially is the concept of taking into account more than just ¬†yourself, or a small group of people when designing a product that will be viewed by billions daily. The product design needs to fit with all technological mediums and in a manner that benefits the common good of ALL of the products users.

Margaret Stewart describes three essential aspects of UX design that all new designers need to take into account when designing for the masses. For one, the little things matter, and in fact, are not so little at all. Even just the small change of a like or favorite button needs to be taken with extreme caution and care as it will be utilized daily by the entire world, and must fit in with many different parameters. The next aspect to be taken into account is to design with the data. Using data analysis can give the designer a huge insight into what user’s like and don’t like regarding current UX design. It can also show trends that can foreshadow the use of future UX design’s that will better fit the user’s site habits. The final aspect to take into account is that change with something on a global scale needs to come with extreme caution and explanation. User’s get used to design and form habits that when forced to change, even for the better, can irritate many users.