Designing at Scale
In the TED talk video embedded below, Margaret Stewart, a UX Designer that has worked for FB, YouTube, and other social media giants, explains exactly what the concept of “designing at scale” entails. Designing at scale essentially is the concept of taking into account more than just yourself, or a small group of people when designing a product that will be viewed by billions daily. The product design needs to fit with all technological mediums and in a manner that benefits the common good of ALL of the products users.
Margaret Stewart describes three essential aspects of UX design that all new designers need to take into account when designing for the masses. For one, the little things matter, and in fact, are not so little at all. Even just the small change of a like or favorite button needs to be taken with extreme caution and care as it will be utilized daily by the entire world, and must fit in with many different parameters. The next aspect to be taken into account is to design with the data. Using data analysis can give the designer a huge insight into what user’s like and don’t like regarding current UX design. It can also show trends that can foreshadow the use of future UX design’s that will better fit the user’s site habits. The final aspect to take into account is that change with something on a global scale needs to come with extreme caution and explanation. User’s get used to design and form habits that when forced to change, even for the better, can irritate many users.